Castle Retail Point of Purchase Merchandising Display (#5)

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This custom-designed retail point of purchase display was one of several castle displays created in conjunction with product licensing rights to feature picture albums, frames, scrapbooks and other such items. This four sided walk around version uses slat wall panels for merchandising flexibility. The base and display structure utilizes melamine-clad particle board panels for strength and durability. Painted MDF roof arches are used to compliment the machined blue styrene corner trim and to hold the printed brand plaques. Each castle corner features a printed, die cut turret made from card stock. On top of a spray finished MDF castle feature sits a flag pole and felt flag. Together, all of these design features creates a very attractive, eye catching display fixture. In addition to the aesthetic elements, however are hidden casters that make this large fixture easily mobile for cleaning or repositioning. Creative knock down design allowed for this display, despite all of the components and aesthetic elements, to ship flat in several cartons for reduced shipping and handling costs.